TOPPAN Leefung Specialty Printing partners Bugali to create immersive reading experiences for children
Toppan Leefung Printing China 14 Apr 2024

Paris – 12 April 2024 – There is a reason why they call it childlike wonder – children have an endless love to explore. However, traditional books can sometimes limit their initial spark for reading, stemming creativity.

That’s why we’re humbled to partner with Bugali to help children nurture their boundless world-building imagination. Transforming what it means to read as a child, we produced books with the latest RFID tech for Bugali’s digital consoles to create a highly interactive reading experience. Kids are able to immerse themselves with stories brought to life in a multi-sensory (audio and tactile) reading experience.

This innovative approach caught the attention of French President Emmanuel Macron and Minister of Culture Rachida Dati who visited Salon du Livre de Paris (The Paris Book Fair) and explored our tech-enabled books.

As a leading provider for the world’s best publishers, TOPPAN Leefung Specialty Printing, a portfolio company of TOPPAN NEXT, combines 35 years of print expertise with cutting-edge technology. In short, we’re really passionate about creating exceptional books. We believe reading should be a source of pure joy for all ages, and we’re committed to fostering a love of literature in children and adults everywhere.