Kenny Yeo,
SVP Group Brand & Marketing,
TOPPAN NEXT Group, Singapore

Based in Singapore & Shanghai, Kenny is the SVP Group Brand & Marketing for TOPPAN NEXT Group and SVP for Hei Worldwide. Kenny’s background in design thinking and customer obsession came from his time at Deloitte Digital and GSK, both at their London HQs. He started within the TOPPAN NEXT Group umbrella in London as the head of marketing for then-startup, Toppan Digital Language. He then moved to Singapore to imagine, design, and deliver a full corporate rebrand overhaul of parent group TOPPAN NEXT Group. He now co-leads Hei, a human experience & innovation agency with offices in Singapore, Shanghai, Beijing, and Guangzhou. Kenny attended the General Management Program at Harvard Business School and holds an MSc in Management from London Business School and a BA Economics from Northwestern University and the Kellogg School of Management.

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What leadership development opportunities are available at TOPPAN NEXT Group?

As one of more than 10 leaders across TOPPAN NEXT Group who have benefitted from Harvard Business School’s prestigious executive education programs, I’m incredibly grateful for the company’s committed investment in developing its leaders.

How would you describe the company culture at TOPPAN NEXT Group?

The most subjective yet most important part of any company is its culture. There is an unspoken agreement at TOPPAN NEXT that it is better to live our values, rather than just talk about them. We see it in how people are hired, how emails are written, how differences are addressed. This leads to less ‘policing’ of activities, and higher trust in just doing the right thing, which is core to encouraging entrepreneurship and new ideas.